During the year 2021, I spent 12 weeks interning at DEPUCHE - an Online Jewelry & Gemstone Supplier Company. I worked across multiple projects and collaborate cross-functionally with other teams globally. I also had the pleasure of working with the team leader to complete our main experience website page
Size Guide Graphic Design Projects
My first project is to redefine the graphics on the size guide page. The goal is to make the page look nice and clean and reduce extras that might interfere with customers reading the page.
dePuche User Experience Graphic Design Projects
After finishing editing and redesigning the graphics, we thought about where we can best present these contents on our website and decided to make an app interface prototype to test the user flow experience. There is already a basic website launched on the internet, the key is to improve the user flow and help the user easily access the information that they want
Outcome
After comparing the data, the gold collection will be a great fit with our target 20-40 year old customers. Moreover, our original collection has the main theme- neutralism, using gold & silver materials to give them the best presentation at the same time, not limit their choice. We don’t want to limit our jewelry to just one gender.
After all the secondary research, we list out all the elements we want & we already have in our brand, to better find a good position for us to put in the competitive market
CAD Modeling Projects
Lastly, My responsibilities also included aiding the team to redefine the photo jewelry page into 3D CAD Modeling for the future AR online jewelry fitting tech that will be launched on our main website.
